Understanding and responding to user needs is the basis of good communication. Our job is to listen – both to our client and their users. We start our projects by identifying these user needs through research and testing.
Based on user-centred research and analysis, we create ‘user journeys’ that help us define the next steps – the hypothetical structure of the website, the potential sitemap, the potential layout of a page.
Knowing the target audience and taking into account the proposed structure of the website, we help transform our client’s message into a creative concept. Our content strategy follows the latest SEO trends.
In our digital world content needs to be usable on different devices, it needs to be responsive. At the same time, it needs to follow a given visual identity – in our case the look and feel of the European Commission and EUROPA pages, which we are currently revamping.
Working for the European Commission, we need to ensure that our web writing is not only SEO-optimised but also easily translatable in all European languages. We create and translate content for a multitude of content types – from news and events to policy pages.
We have in-depth knowledge of the specific tools and website functionalities needed to build and restructure the EU’s web presence. Not only have we accompanied the European Commission in their digital transformation process, we have also implemented new components and content types.
Reaching out to the audience happens increasingly on social media. Our social media team is up-to-date with the latest trends and speaks the language of the target audience – from young people to policymakers, on all relevant platforms.
A website as big as the EUROPA domain needs regular updates. We maintain many European Commission pages and are also responsible for the daily updates of the EU Newsroom, an interinstitutional platform covering news and events from the EU institutions.
Content creation, dissemination and maintenance goes hand-in-hand with testing to ensure nothing important has been missed. Is the navigation clear for the user? Are the labels understandable? We test all our products before going live and during their lifecycle.